Lazada Philippines: Making your Ecommerce website user friendly

Most of the time, it is almost inevitable that there are always some local Internet users who are very particular in visiting a website of their interest for multiple of times. Each website should give local online users a reason on why they should stay on their website. As a website owner, it is their goal to ensure that their online users enjoy their on their website. It's very rare nowadays that no new websites is put to live once a day. It benefits a website if they allow their visitors to experience great user interface. This can eventually help improve sales. A lot of online malls can be seen offering great deals all over the Internet but they don't have great user interface. It's not about giving the lowest price most of the time in Ecommerce since there are some instances that are online mall websites that don't excel in user interface.  It also reflects the credibility of an online store. Providing bad experience to an Ecommerce website may lead customers to perceive them with a bad impression.

Local online customers who may have been treated badly will label these online malls as scams and frauds. Ecommerce is actually a rising industry in the Philippines nowadays. This only started to happen since last year. The local Internet community didn't even consider shopping online prior to last year. Instead of spending cash on brand new items or products, the local Internet users usually look for second hand items or units on local online classified websites. Customers are exposed with a high rate tendency of getting scammed online with online shopping. The local online shopping industry started to change when website like Lazada came in to the picture. To give local online customers an upper hand, they offered an alternative payment method called Cash on Delivery or simple called C.O.D. This allows them to avoid getting scammed since they don't need to pay right away unlike conventional online malls. It is actually easier for online customers to try their service since the risks is more on their end.

Final transaction is still done offline since customers who opt for this payment method are only required to pay after their orders are handed over to them. This allows us not to be limited in payment method since credit cards is not the only option to pay online but also via cash. What makes me appreciate Lazada more is their website user friendly navigation. No need to worry about not understanding their website navigation even if you are a visitor for the first time. The navigation is very easy to understand that almost anyone who sees it will instantly have an idea on how to use it. Local online customers won't be lost on their website since they can easily access the category menu whenever they want wherever they may be on the website. Local online user's interest can easily found on their well grouped category menu. It makes it very convenient to the local online users since they know where to check the items they want immediately.