As an online user, we all have
our own favorite website that we most certainly visit every time we connect
online. So how do local online users pick which of the websites in the past
should he or she re-visit? Website owners should be we aware on how they will
make sure that their visitors will return to their website for the second time.
Website owners should focus their efforts in making sure customers won't have a
hard time browsing their website. Globally, there are millions of websites that
are activated each day. It will benefit websites who provide better user
interface giving online users better experience compared to other boring
looking websites. Actually, for most Ecommerce websites, it can help them
convert extra revenue by the user experience alone.
There are websites that offer
great deals but don't necessarily provide better user interface. It's not about
giving the lowest price most of the time in Ecommerce since there are some
instance that are online mall websites that don't excel in user interface. From
a consumer stand point, online customers will count this one their credibility.
Customers may give online malls a bad reputation if they encounter bad user
experience with them. These online malls may even be considered as a scam
website instantly by online customers who are just angry at them. As a matter
of fact, online shopping is a rising online industry in the Philippines. It
just started last year in my own opinion. Surprisingly, the local online users
didn't even consider online shopping in the past.
Rather than go for brand new,
local online consumers usually check local classified ads to check if they can
get the same item with second hand condition for a lower price. The rate of
getting scammed online in online shopping in the Philippines is quite high.
When website like Lazada arrived in the country, everything changed in the
local online shopping. To give local online customers an upper hand, they
offered an alternative payment method called Cash on Delivery or simple called
C.O.D. In general, this allows customers to earn their trust on their first try
since this payment method doesn't require customers to pay up until they
receive their orders in real time. Advantage is on the online customer side
since they are risking more ahead of the final transaction. This payment method
only requires customers to pay in cash only after order package is handed over
in real time.
As a matter of fact, this allows
us not to be limited in online shopping just because we don't have credit
cards. What I like about Lazada as well is their user friendly approach on
their website navigation. Browsing on their websites is very easy and
convenient that any first time visitor won't have a hard time figuring their
online website. Navigation will be easy for any local online users that just
seeing it for the first time, they will instantly get it. It's highly unlikely that
an online customer will get lost on their website since they can access the
category menu anytime on all of their pages. The category selections are
grouped properly that it will be easier for local online users to browse for
the items they want. It makes it very convenient to the local online users
since they know where to check the items they want immediately.
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