Lazada Philippines: What makes an online store excellent

We are actually living in a world were almost all of our actions are somehow connected on a digital aspect. From browsing the Internet, there's always a factor on why local Internet users visit a specific website more than once a day or at least multiple times in a week. Local online users should always have a purpose in visiting a specific website. It's a priority for any website owners that they allow their visitors to enjoy their stay on their website. As of now, there are millions of website that gets published online everyday. It's always helpful for websites who give online visitors experience great user interface. This can eventually help improve sales. There are websites that offer great deals but don't necessarily provide better user interface. It's not about giving the lowest price most of the time in Ecommerce since there are some instances that are online mall websites that don't excel in user interface. As an online store, this will reflect them as well from a consumer standpoint. If websites have crappy website navigation, then chances are customers will view them as a crappy online store.

Local online customers may think of these online websites as scams or frauds. The industry of Ecommerce in the Philippines is actually rising. This only started to happen since last year. Local Internet users didn't even consider online shopping a year before that. Rather than go for brand new, local online consumers usually check local classified ads to check if they can get the same item with second hand condition for a lower price. However, shopping online was highly considered for scam risk in the country. After Lazada arrived last year, it changed the scenery in online shopping in the Philippines. For them to convince local online visitors to try them out, they offered Cash on Delivery or simple called C.O.D. as an alternative payment method.

With these payment methods, online customers don't need to pay them right away, allowing them to try it out with confidence on their side. Local online customers have the upper hand with this payment method. This setup allows online customers to pay in cash only after they receive their order package at their doorsteps. This is actually amazing for us since we no longer are limited by credit card payment online. I also like how they presented their website navigation to their local online customers by making it as user friendly as possible.

Browsing on their websites is very easy and convenient that any first time visitor won't have a hard time figuring their online website. It's quite is easy to get familiar on the online mall website by first glance.  It's almost impossible for any local online customer to get lost since they can access the category menu on all of their website. Local online customers will find it very easy where to look for once they see the well-grouped category menu. Their category selection allows customers to directly go to their category interest.