Online
shopping is a very flexible online activity simply because it captures the
needs of Filipinos to the core. It has a more customer-oriented approach
creating more policies and promos for the advantage of buyers. Despite having
less direct contact in terms of physicality with its customer, ecommerce
websites have been very successful. Filipinos often associate accessibility
with the number of contact physically they have with a person. But contrary to
that belief, online-related activities have become even more efficient in
serving customer concerns.
Lazada
Philippines for instance is capable of addressing all of its customers’
problems without necessarily having to make a personal visit. It has been
consistent when it comes to providing utmost customer care giving it a 100%
rating on customer satisfaction. Its customers opt to call customer service
instead of having to go to its main office in Makati or service centers just
because both methods work just as good.
Customers
can either make an effort to call their concerns or just simply fill out a
return form suggesting that the product that was delivered to them is
incompatible with their set of expectations. Understanding customer needs is
very essential for online websites that are dawned to be not as hands on as
those companies with outlet stores. But that has very much changed for
customers of Lazada evident in all of its promos and sales.
After the
recent Yolanda typhoon, ABS-CBN in partnership with Lazada made it known to
Filipinos nationwide how just as involved they are as other organizations and
establishments. With the advancement occurring in everyone’s lifestyle,
ecommerce selling grows with it. Traditional shopping is still just as
effective but consumers have made room for online shopping as part of their
everyday lives.
Online
shopping malls are not terrible at making it seem legitimate. But somehow, only
a few ecommerce websites have been acknowledged by security companies for being
safe for customer use. Lazada received the Payment Card Industry Data Security
System or PCI DSS seal of approval that has helped it become the profound
ecommerce success that it is. After all, it wouldn’t be called the best online
shopping mall if it didn’t pull all the stops to be great.
Despite
being bashed by some for being incompetent, it seems like the rest of the
country disagrees. Its more than 20, 000 numbers of products wouldn’t become
such a hit if none of it is good enough. It has payment options that service
both cash and credit card payers. It even allows payments to be paid in monthly
installments to give everyone an equal chance. If that still isn’t under the
definition of quality performing online website, then I honestly don’t even
want to ask what is anymore. Satisfaction comes with contentment and if only
you’d see the growth of ecommerce, you would be surprised just how far it has
come in so little time. And as a country with very little bragging rights when
it comes to economic development, ecommerce is most definitely one of the
industries we can be proud of.
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