Huwebes, Agosto 22, 2013

Lazada: How online user perceive online shopping


There are many website around the Internet that can be accessed anytime from anywhere. These websites ranges from a basic information website to an advanced website that may be used to communicate or entertain the online visitors like a social media or online shopping website. A lot of online websites have its loyal online visitors that visit them more than a regular occasion. Making it worthwhile to their local online visitors will pay for local online websites in the future. It is better if online visitors of a website enjoy their stay browsing their website. Currently, there are a lot of websites that gets to be published almost everyday.

It helps that online visitors enjoy the user interface of a website. This will help Ecommerce website in boosting their sales. Sure! There are a lot of online malls that offer better deals but their website is hard to use. Customers may sometimes disregard great deals with lousy user interface over just decent deals with great user interface.  It also reflects the credibility of an online store. Customers may give online malls a bad reputation if they encounter bad user experience with them. Local online customers may think of these online websites as scams or frauds. The industry of Ecommerce in the Philippines is actually rising. Surprisingly, this online happened last year. Prior to last year, it wasn't even considered by the local Internet users. Local online users seek second hand items or products on local online classified ad websites.

However, shopping online was highly considered for scam risk in the country. Once Lazada Online Mall arrived in the country, everything changed with how online users perceive online shopping. By offering Cash on Delivery or simple called C.O.D., it allows local online users to try online shopping without risking too much. This allows them to avoid getting scammed since they don't need to pay right away unlike conventional online malls. Advantage is on the online customers side since they are risking more ahead of the final transaction. Usually customers pay in cash only after they receive their orders on which they selected Cash on Delivery as their way of payment.

On top of all, customers can pay for cash while not worrying if they don’t have a credit card but still enjoy online shopping experience. I also like how they presented their website's user interface to their local online customers. No need for first time visitors to worry as they can easily understand how to use a website. They can easily understand how they can shop on their website by just having a glance at their website. Their category menu is actually present on almost all of their pages that you wouldn't get lost on their website so easily. With great division of huge selections, it makes online shopping much easier for their customers. Local online customers can directly go to the category of their choosing depending on their preferred interests.

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