Lazada: A missing element in online shopping

Often times, there are a lot of online users who visit their website on a regular manner. Online businesses should always ensure that their visitors' interest will be satisfied every time their website is visited. It's ideal that online website owners identify and implement features on their website so that their users will stay on their website. It's very rare nowadays that no new websites is put to live once a day. Having a good website interface is good for visitors. This can even help Ecommerce websites earn more revenue. A lot of online malls are available who offer great deals to their customers, however, some of them don't have a great website with decent user interface to support it.

Local online users sometimes avoid great deals with a crappy user interface and go with decent deal but with great user experience. Credibility of online malls is usually reflected upon this. It's normal for an Ecommerce websites to get the bad reputation if any of the customers experience bad service. A lot of us may consider these online malls as scam or fraud, which is the worst. The online business such as Ecommerce in the countries is actually booming. Believe it or not, it only started last year. The local Internet community didn't even consider shopping online prior to last year. Actually, the local online users prefer second hand items from postings on local online classified ads. It is not secret that online shopping exposes any online customer on getting scammed.

After Lazada arrived last year, it changed the scenery in online shopping in the Philippines. For them to convince local online visitors to try them out, they offered Cash on Delivery or simple called C.O.D. as an alternative payment method. Unlike other online malls, this convinced local online customers to not worry when dealing with them since they don't need to pay upfront. Actually, online malls don't have the leverage in the deal since it is one-sided toward the local online customers. All they need to do is to ready their cash payment once their orders are delivered at their addresses. That’s how they make it convenient for their customers. All they need to do is visit their website and order what they want without even committing to them in advance like payment. They will process the delivery right away.

This is actually amazing for us since we no longer are limited by credit card payment online. From my point of view, I appreciate how they made their website very user friendly to their online customers. No need to worry about not understanding their website navigation even if you are a visitor for the first time. Visitors can easily understand how to navigate the website even on their first glance. Their category menu is actually helpful since it's almost difficult to get lost on their website. It can easily showcase different kinds of categories to their local online customers. It's way easy for customers to narrow down the category that they will visit based from their shopping interest.