Upon
the arrival of Internet, it slowly turned from an option that we can use
anytime to something that we need in our daily activities. As we grew living in the Internet world it is
almost natural for us to have a habit of visiting a certain website too often
whenever we are online. Website owners should be we aware on how they will make
sure that their visitors will return to their website for the second time.
Website owners should make sure that browsing on their website should always be
an ease for online users. Nowadays, now that we have millions of website
already published in the Internet. It helps that online visitors enjoy a user
interface of a website. This can even help Ecommerce websites earn more
revenue. Even if there are a lot of online stores available over the Internet,
most of them have a crappy user interface. Sometimes great deals won't be
enough since customers will just move on to another website that may offer a
second best deal but very convenient to use.
As
an online store, this will reflect them as well from a consumer standpoint.
Website usually gets a negative impression if a customers experience bad
service from them. It makes it worse if local online visitors perceive these
online malls as frauds or scams. As a matter of fact, online shopping is a
rising online industry in the Philippines. As far as I know, this only started
last year. A couple of years ago, it wasn't even recognized by the local online
users. Local online users seek second hand items or products on local online
classified ad websites. It is not secret that online shopping exposes any
online customer on getting scammed.
The
online shopping perspective was changed drastically after Lazada was launched
in the Philippines. They offered Cash on Delivery or simple called C.O.D. as
alternative payment method that allowed online users to try online shopping.
With them, no need to pay right away since you are only required to pay right
away, which is the conventional payment setup by online malls. This setup gives
the local online consumers that advantage by a mile. This allows online
customers to pay in cash offline once their order packages are delivered to
their homes.
As a
matter of fact, this allows us not to be limited in online shopping just
because we don't have credit cards. I also like how they presented their
website navigation to their local online customers by making it as user
friendly as possible. I think any first
time users won’t have a hard time navigating their website. They can easily
understand how they can shop on their website by just having a glance at their
website. The category menu is actually helpful since it's almost difficult to
get lost on their website. Customers can actually make online shopping easier
since their category menu is well grouped by them. Their category selection
allows customers to directly go to their category interest.
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