Lazada : Keeping Customer’s Loyalty

New websites that have no brand recognition offline usually struggles to get recognition from online users. However, even if a website has brand name but it doesn't have a good customer service, it won't do no good. It's actually hard to maintain a strong brand for known brands as it gives them less room for error.

A silly exposure of mistake in online can have their brand ruined. For online shopping malls they have different approach since they are still new and no initial benchmark to compare from. One online mall that took a lot of risk is Lazada Online Store. Why is it they went that far of a risk? It was due to Filipinos not yet accustomed to online shopping.

Even though we have millions of users online, not everyone is familiar with online shopping. Obviously, it helped them build their brand on a much quicker way than their competition. Despite becoming available in the country, some Filipinos still are missing out a lot on this online trend. Let's face the facts that online shopping is here to stay.

With the rate we are going through in the technology transition, we will soon incorporate high technology devices as part of our necessity. Add fast Internet connection to it and the tech device purposes goes beyond the imagination. It gives Internet an opportunity to make our lifestyle far improved since what you initially do offline can now be done in online as well. The Philippines’ Online Shopping Mall is actually given the chance to expand its reach with the aggressive increase of online users in the country.

The intention of them is to give quality service to their customers from their sincere efforts. They still stick with the standardized online shopping options but added a little twist of their own to stand out. They offer Cash on Delivery or C.O.D. besides the usual credit card online payment to their customers. They even offer delivery fee to be waived besides their very flexible online payment method. Depending on the shipment address, Lazada's delivery fee varies. Delivery fees will be free of charge as long as orders go beyond one thousand pesos.

A typical manufacturer warranty ranging between 1-2 years will be provided to the customers. They will also get the usual 7 day return that traditional offline mall offers. It just shows that Lazada aims to provide the best quality service to their customers.

Personally, that’s what I like about shopping on their website since it makes me feel I’m secured. This is actually rare for an online store. Typically, once they get the money of the customers they would care less on what happens next regarding the item involved. Taking care of customers is really important in online. This avoids any bad reviews and eventually hurt your company’s credibility. They are actually a good example. When they were just starting, they actually encountered a lot of hiccups along the way. Eventually they focused in improving on those areas.