It's
hard for us not to tag new websites as illegitimates especially if they are an
unknown brand to us. In the online scene, it won't be enough to just have good
branding, properly trafficking online customer service is also a requirement.
Established brand names usually are more prone to trouble when it comes to
online since they can't afford any horrible mistakes. Just one error of
exposure in online and it can lead for their brand to diminish. For online
shopping malls they have different approach since they are still new and no
initial benchmark to compare from.
Lazada
was one of the Ecommerce websites that took a lot of risk coming in. So how
come they made that risk? Filipinos are still learning online shopping at the
time of their arrival. A lot of Filipinos go online constantly but not all of
them go online to shop. This enabled them to become one of the most influential
online stores in the country. Even if online shopping is about to explode,
there were some of us who are still not shopping online. Let's be true to
ourselves that online shopping will make our shopping more convenient than our
traditional offline shopping.
We
are now slowly transitioning on a high tech lifestyle with the release of high
tech devices lately. Add a fast Internet connection to it and the tech device
purposes goes beyond our imagination. Their limit is boundless. With online, it
gives us more options to do our usual offline activities in an online format.
The local online users are increasing on a rapid rate that allows Lazada to
reach further to the online audience in the Philippines. They only intend to
have all of their efforts in serving their customers great online shopping
experience. Despite offering unconventional approach as an online mall, they
still stick on some conventional online shopping standards. Online payment
methods such as credit cards or PayPal were still offered by them but they also
introduced Cash on Delivery or C.O.D. as an alternative payment method.
Customers
can actually avail free delivery availability on the of the excellent payment
method flexibility they are already offering. Delivery fees actually vary
depending on the location. As long as transaction value is above one thousand,
delivery fee will be waived. A typical manufacturer warranty ranging between
1-2 years will be provided to the customers. Customers are given the free
return in case they receive factory defect items. This only proves to their
customers that they are very serious in providing good service to their
customers. As long as they continue to focus their service in making sure their
customers are taken care of. It will only make their brand stronger as previous
customers will eventually return to shop again. They even might help them out
in spreading the word about them to their friends and families. This should be
the mindset of each local online malls established in the Philippines.
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