We
usually tag online websites that don't have brand as a scam website. In the
online scene, it won't be enough to just have good branding, properly
trafficking online customer service is also a requirement. It's actually harder
to maintain a strong brand for known brands as it gives them less room for
error. One error and their company brand will be destroyed in a snap. Websites
like Ecommerce stores have a clean slate since there was no brand established
yet since they are all new. One online mall that took a lot of risk is Lazada
Online Store, which is one of the first online malls in the Philippines to
offer huge selections similar to what a traditional offline mall would offer to
its customers. They are more like an online department store.
Why
is it they took too much risk? It's simply because Filipinos are still unaware
of shopping online. Even though we have millions of users online, not everyone
is familiar with online shopping. It actually paid off for them and enabled
them to become one of the key players in the local Ecommerce industry. Even if
online shopping is about to explode, there were some of us who are still not
shopping online. Let's face the facts that online shopping is here to stay. In
the phase of the modern digital era, high tech devices are slowly improving on
a bi-yearly basis. Incorporate it with high Internet speed; it makes it far
superior on what it can originally perform for their customers. It gives
Internet an opportunity to make our lifestyle far improved since what you
initially do offline can now be done in online as well. As a result, the online
community base is growing exponentially allowing them to expand its reach. It has become a platform for them to meet and
bargain with each other before proceeding to an offline transaction. Once they
started to build their community, other new visitors joined their network. This
inevitably helps this to become part of the Filipino culture in online
shopping. Local online users would directly go to these local online classified
ad websites either to sell or buy.
They
are fully dedicated in ensuring that their customers will get the best online
shopping experience. They still stick with the standardized online shopping
options but added a little twist of their own to stand out. Conventional
payment method is made available online by them but they added Cash on Delivery
or C.O.D. as well. Depending on the value of the transaction, they offered free
delivery availability to their customers. Depending on the shipment address, this
online store's delivery fee varies. Delivery fees will be waived as long as it
exceeds more than one thousand pesos. As long as customers order items from them,
they will get manufacturer's warranty that traditional malls usually offer to
their customers. They will also get the usual 7 day return that traditional
offline mall offers. It only proves that the Philippines’ Online Shopping Mall
treats customers the right way.
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