Usually
when a website is new, online users initially think of it as a scam if it is
not a known brand. However, even if a website has brand name but it doesn't
have a good customer service, it won't do no good. There's also a down side in
big brand names when it comes to online as they can't afford huge margin of
errors in the public online. It can have their brand destroyed with just one
mistake. To Ecommerce websites that is a new rising industry in the country, it
is very different for them in branding since they are all new to the local
online community. One online store that gambled a lot of risk is Lazada
Philippines.
Why
did they push themselves that far? It's simply because Filipinos are still
unaware of shopping online. For the millions of online users in the
Philippines, not all are willing to shop online. But their gamble actually paid
off, it helped them build their brand on a much quicker phase as compared to
their competition. Despite becoming available in the country, some Filipinos
still are missing out a lot on this online trend. Let's be open our minds during
this time where online shopping shows they have more to offer. Since the
arrival of high tech devices, we are slowly going through the phase of the
modern digital era. Accompanying them with high Internet speed accelerates our
online lifestyle transition. This allowed usual offline activities to be an
option in online as well by combining these two. In the Philippines, the local
online community is increasing at a high rate making it in favor of Lazada to
expand its brand. They are fully dedicated in ensuring that their customers
will get the best online shopping experience.
For
their customers, besides the usual offer that a conventional online mall would
offer them, they added some twist or unconventional approach for them to stand
out. Conventionally, online customers pay via credit card or Paypal but they
offer Cash on Delivery or C.O.D. as well to their customers. They even offer
delivery fee to be waived besides their very flexible online payment method.
Delivery fees may vary depending on the value of the transaction. Depending on
the delivery value, as long as it hits the one thousand pesos mark, it will be
waived. The Philippines’ Online Shopping Mall actually provides 1-2 years of
manufacturer's warranty depending on the manufacturer, similar to what
traditional malls offer to the consumers. Similar to a traditional offline
mall, customers are entitled to 7-day free returns for manufacturer's defect.
This shows that customers are highly valued by them.
Personally,
I’ve experienced their drastic changes in online shopping service. From their
delivery to customer service, they’ve been able to patch up their past issues.
At the end of the day, it just shows that they just want to make online
shopping a better destination to customers. They may not be able to totally
replace offline shopping, but to at least compete with them is already a great
accomplishment for them.
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