Miyerkules, Hulyo 10, 2013

Converting first time customers to returning customers

We usually expect and set certain standards when we visit certain places. For example, you are going to take a vacation. Normally, we measure what we can experience from visiting the place. Regardless of the travel time required, we will still be visiting it as long as we know we'll enjoy once we get there. It's only natural for us measure the negative from positive result. Our patience is usually based on how bad we want something. This is similar to online users. People usually expect great online experience now that we have great Internet connection and powerful computer.

Although not everything should be relied upon it only, going online and visiting website is one of the main purpose of Internet. Display of website usually varies depending on the niche they are focused on. During the early years of Internet, websites content are just text based only. Bookworms and researchers were the only ones that appreciated websites back then. Internet wasn't that relevant at all during its early years. Online became popular when websites became more design savvy than before. As of now, websites can accept media files which helped improve website presentation way better than she used to. It's actually becoming sophisticated more than ever and eventually changed our lifestyle. Sky is the limit for Internet and computers. One of the best things I like with these combined technology is it allows to shop online wherever I am. People will just need a computer with Internet connection. I usually pick Lazada whenever I shop online. What I like this online mall website is that they have a great balance in load speed while maintaining a decent interface. Their website is actually one of the most user-friendly online mall. Its navigation is actually easy that any of their first time visitor won't struggle access their online store. Unlike other online stores in the country, they optimized their website to have decent load speed despite having a lot of images on their content.

 I actually experienced browsing their website while on an average Internet speed. There was no issues on browsing their website. I really like their "Quick View" button since it can show product details in a flash. It doesn't necessarily require you to visit the actual product page just to see the product details. Product images can easily be zoomed by just mouse hovering on the image section you want to zoom. You can almost see like it's just in front of you. One of my favorite features is their online shopping cart, which I find really easy to use. You can easily add and remove items within their shopping cart page. You can worry later and decide on the final items that you will be buying. This is the ultimate shopping experience for any customers. It’s actually simple, the more you make it easier and less complicated for customers, the more chance it will buy from you. Hopefully, these first time customers will eventually come back to the online store website to shop for the second time around.



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