Lunes, Hulyo 15, 2013

Investing on Customers for Ecommerce


There’s a chance that most of us don’t rely or trust websites online immediately. It’s just tough to trust online since from the information alone, we tend to get misleaded by false information. Naturally, how can we trust them with our money? We usually consider online websites that don't have brand as a scam website. Since online users are now growing more than ever, it allows Lazada to expand its influence online in the country. Big brand names usually have a more challenging task when it comes to maintaining their online presence. One voice of a customer that rants about your brand can easily sent out to millions in online that will lead for your brand to be destroyed. 

Other websites in Ecommerce are still new so they have a clean slate in online and have no one to compare with. One specific website who took a big risk is Lazada Online Mall. Why is it they went that far of a risk? Filipinos are still new to online shopping that's why! Even if there are millions of local users online, the numbers of online shoppers are still few. It actually paid off for them and enabled them to become one of the key players in the local Ecommerce industry. Shopping online was available in the country then but there are still some who haven't tried it out already. Inevitably, we all know that online shopping will rise and it's just a matter of time. As we get indulged in high tech devices as consumer, we are slowly adopting and equipping ourselves to become tech-ready in online shopping. With great Internet connection and high tech devices, it elevates the digital presence on the next level. This combination allowed most of our usual activities offline to online accessible even by just using your cellphones like online shopping.

The Philippines’ Online Shopping Mall is actually given the chance to expand its reach with the aggressive increase of online users in the country. Their efforts are to provide customers the best possible online service. They still aligned themselves in the conventional criteria of an online mall but introduced other options to their customers to make them stand out among the online mall crowd. Conventional payment method is made available online by them but they added Cash on Delivery or C.O.D. as well. Depending in the online transaction value, Lazada allowed free delivery availability despite the common online payment methods. Delivery fee are actually based on where the shipment will be delivered. If a customer hits more than the one thousand pesos order value, delivery fee will be for free. Customers can get full manufacturer's warranty once they bought from them. They even get to have 7-day returns for any items they bought at this online mall. It just shows that they aim to provide the best quality service to their customers. This is a perfect example for other Ecommerce websites in the country on how their online customers should be handled. At the end of the day, it’s the customers that will help them last as a business.


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