Miyerkules, Hulyo 10, 2013

Lazada Philippines: Trusting the right online mall

Usually when a website is new, online users initially think of it as a scam if it is not a known brand. However, even if a website has brand name but it doesn't have a good customer service, it won't do no good. There's also a down side in big brand names when it comes to online as they can't afford huge margin of errors in the public online. It can have their brand destroyed with just one mistake. To Ecommerce websites that is a new rising industry in the country, it is very different for them in branding since they are all new to the local online community. One online store that gambled a lot of risk is Lazada Philippines.

Why did they push themselves that far? It's simply because Filipinos are still unaware of shopping online. For the millions of online users in the Philippines, not all are willing to shop online. But their gamble actually paid off, it helped them build their brand on a much quicker phase as compared to their competition. Despite becoming available in the country, some Filipinos still are missing out a lot on this online trend. Let's be open our minds during this time where online shopping shows they have more to offer. Since the arrival of high tech devices, we are slowly going through the phase of the modern digital era. Accompanying them with high Internet speed accelerates our online lifestyle transition. This allowed usual offline activities to be an option in online as well by combining these two. In the Philippines, the local online community is increasing at a high rate making it in favor of Lazada to expand its brand. They are fully dedicated in ensuring that their customers will get the best online shopping experience.

For their customers, besides the usual offer that a conventional online mall would offer them, they added some twist or unconventional approach for them to stand out. Conventionally, online customers pay via credit card or Paypal but they offer Cash on Delivery or C.O.D. as well to their customers. They even offer delivery fee to be waived besides their very flexible online payment method. Delivery fees may vary depending on the value of the transaction. Depending on the delivery value, as long as it hits the one thousand pesos mark, it will be waived. The Philippines’ Online Shopping Mall actually provides 1-2 years of manufacturer's warranty depending on the manufacturer, similar to what traditional malls offer to the consumers. Similar to a traditional offline mall, customers are entitled to 7-day free returns for manufacturer's defect. This shows that customers are highly valued by them.

Personally, I’ve experienced their drastic changes in online shopping service. From their delivery to customer service, they’ve been able to patch up their past issues. At the end of the day, it just shows that they just want to make online shopping a better destination to customers. They may not be able to totally replace offline shopping, but to at least compete with them is already a great accomplishment for them.

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