Lunes, Hulyo 29, 2013

Lazada Philippines: Treating the customers the right way

We usually tag online websites that don't have brand as a scam website. In the online scene, it won't be enough to just have good branding, properly trafficking online customer service is also a requirement. It's actually harder to maintain a strong brand for known brands as it gives them less room for error. One error and their company brand will be destroyed in a snap. Websites like Ecommerce stores have a clean slate since there was no brand established yet since they are all new. One online mall that took a lot of risk is Lazada Online Store, which is one of the first online malls in the Philippines to offer huge selections similar to what a traditional offline mall would offer to its customers. They are more like an online department store.

Why is it they took too much risk? It's simply because Filipinos are still unaware of shopping online. Even though we have millions of users online, not everyone is familiar with online shopping. It actually paid off for them and enabled them to become one of the key players in the local Ecommerce industry. Even if online shopping is about to explode, there were some of us who are still not shopping online. Let's face the facts that online shopping is here to stay. In the phase of the modern digital era, high tech devices are slowly improving on a bi-yearly basis. Incorporate it with high Internet speed; it makes it far superior on what it can originally perform for their customers. It gives Internet an opportunity to make our lifestyle far improved since what you initially do offline can now be done in online as well. As a result, the online community base is growing exponentially allowing them to expand its reach.  It has become a platform for them to meet and bargain with each other before proceeding to an offline transaction. Once they started to build their community, other new visitors joined their network. This inevitably helps this to become part of the Filipino culture in online shopping. Local online users would directly go to these local online classified ad websites either to sell or buy.

They are fully dedicated in ensuring that their customers will get the best online shopping experience. They still stick with the standardized online shopping options but added a little twist of their own to stand out. Conventional payment method is made available online by them but they added Cash on Delivery or C.O.D. as well. Depending on the value of the transaction, they offered free delivery availability to their customers. Depending on the shipment address, this online store's delivery fee varies. Delivery fees will be waived as long as it exceeds more than one thousand pesos. As long as customers order items from them, they will get manufacturer's warranty that traditional malls usually offer to their customers. They will also get the usual 7 day return that traditional offline mall offers. It only proves that the Philippines’ Online Shopping Mall treats customers the right way.


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