Lunes, Hulyo 8, 2013

LazadaPH: How the local consumers got enticed in online shopping


It cannot be avoided that online users tag new websites with no brand as untrustworthy initially. It is also required to have an efficient customer service in online especially when you have an established brand name. Established brand names usually are more prone to trouble when it comes to online since they can't afford any horrible mistakes. Online is so powerful that one error to a customer can be magnified resulting for your brand to be destroyed. Other websites in Ecommerce are still new so they have a clean slate in online and have no one to compare with. Lazada is one of the online stores in the country that took a lot of risk when they first arrived in the country.

Why risk it all? The reason is because Filipinos are still adapting to the availability of online shopping. For the millions of online users in the Philippines, not all are willing to shop online. It allowed Lazada to quickly become one of the key players in Ecommerce of Philippines. Some of us are still hesitant in online shopping despite its meteoric rise in the online scene, which leaves them missing out on online opportunities. Let's be true to ourselves that online shopping will make our shopping more convenient than our traditional offline shopping. Online shopping is actually getting best out of the evolution of high tech devices being released by manufacturers on almost a yearly basis. With great Internet connection and high tech devices, it elevates the digital presence on the next level. Combining these two evidently makes our offline activities available in online.

Moreover, online users are now increasing and reaching an all time high providing them a much wider local online network to tap on. Their efforts are to allow their customers to provide the best online shopping experience. For their customers, besides the usual offer that a conventional online mall would offer them, they added some twist or unconventional approach for them to stand out. This Cash on Delivery or C.O.D. payment method was offered along with the common online payments like credit card or Paypal account. Customers can actually avail free delivery availability on the of the excellent payment method flexibility they are already offering. Delivery fees actually vary depending on the location. They will make customers not pay for the delivery fee if it exceeds more than one thousand pesos. Customers can get full manufacturer's warranty once they bought from the Philippines’ Online Shopping Mall. Any items or products that have defect will receive 7-day free returns.

It proves to customers that they can rely on them. Not only did they influenced their customers but they also helped transcend the local online consumers to Ecommerce. The industry so far is really reaching an all time high. Something that other online malls failed to do in the past. It’s probably due to the fact that the local online users weren’t prepared yet at that time in online shopping.

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