Lunes, Setyembre 23, 2013

Lazada Philippines: Easier selection in online shopping

Upon the arrival of Internet, it slowly turned from an option that we can use anytime to something that we need in our daily activities.  As we grew living in the Internet world it is almost natural for us to have a habit of visiting a certain website too often whenever we are online. Website owners should be we aware on how they will make sure that their visitors will return to their website for the second time. Website owners should make sure that browsing on their website should always be an ease for online users. Nowadays, now that we have millions of website already published in the Internet. It helps that online visitors enjoy a user interface of a website. This can even help Ecommerce websites earn more revenue. Even if there are a lot of online stores available over the Internet, most of them have a crappy user interface. Sometimes great deals won't be enough since customers will just move on to another website that may offer a second best deal but very convenient to use.

As an online store, this will reflect them as well from a consumer standpoint. Website usually gets a negative impression if a customers experience bad service from them. It makes it worse if local online visitors perceive these online malls as frauds or scams. As a matter of fact, online shopping is a rising online industry in the Philippines. As far as I know, this only started last year. A couple of years ago, it wasn't even recognized by the local online users. Local online users seek second hand items or products on local online classified ad websites. It is not secret that online shopping exposes any online customer on getting scammed.

The online shopping perspective was changed drastically after Lazada was launched in the Philippines. They offered Cash on Delivery or simple called C.O.D. as alternative payment method that allowed online users to try online shopping. With them, no need to pay right away since you are only required to pay right away, which is the conventional payment setup by online malls. This setup gives the local online consumers that advantage by a mile. This allows online customers to pay in cash offline once their order packages are delivered to their homes.

As a matter of fact, this allows us not to be limited in online shopping just because we don't have credit cards. I also like how they presented their website navigation to their local online customers by making it as user friendly as possible.  I think any first time users won’t have a hard time navigating their website. They can easily understand how they can shop on their website by just having a glance at their website. The category menu is actually helpful since it's almost difficult to get lost on their website. Customers can actually make online shopping easier since their category menu is well grouped by them. Their category selection allows customers to directly go to their category interest.



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