Huwebes, Oktubre 24, 2013

Lazada Philippines Review: Happy online customers usually come back for the second time


We all know that almost all customers looks forward to receive the best service they can get from any store they visit. Regardless if we accept it or not, customers dictates everything when it comes to any business. Providing customers a good service will certainly help a business grow further.  Keeping previous customers happy should always be the priority of a business. It is essential that new customers be acquired and converted to returning customer anytime soon. Building your brand through this new customer acquisition is not bad at all as they can be your voice to other audiences based from their experience.

There are other factors that are weighed in besides giving good customer service. Online customers tend to be hard to satisfy since they don't only base good service on customer service only.  Online customers actually expect a good website as well when it comes to shopping online. Nowadays, business websites is considered the extension of your office or store. It is safe to say that business owners nowadays should make sure that speed of the website plays a big factor for most online users as well. As long as it takes time for a website to load, no matter how appealing and intuitive the website is, it won't matter to online users.

Lazada.com.ph website is a good example of have a well balance website for their users. Technically, they are loaded with images which, slows down a website page load, but they still managed to make it easy and faster for users to access. The user navigation of their website is also nice to have. They made it easy to understand and navigate through for their online visitors. It is no trouble at all for online visitors on locating their navigation since it can be seen at first glance. Anyone can easily see what is on their website since it is not too cluttered. It is actually made easy for customers to buy from their product pages.

Their "Quick View" button is very helpful in giving immediate information without going to other pages. Their shopping cart also makes their online customer's shopping way easier and faster as well. The reason their shopping cart is very helpful is because you can add or remove it from there. Customers can easily decide on which items they will proceed with and which they won't at the shopping cart before they push through with their orders. Their overall products are groups into categories for their customers to know where to go almost immediately.

Mistakenly choosing the wrong categories is highly unlikely as customers would know which one to visit based from the available categories on the website. With this setup, customers can easily save a lot of their time. Customers are actually two to three clicks away from finishing their shopping from the shopping cart. Personally, their website provides an acceptable performance to online customers for an online store. Even if you only have a below average Internet connection, it won’t be a problem visiting their website. Customer service and website performance can actually make a difference for online users when shopping online.

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